Every box starts in Lucknow
We choose the toys, check them, and pack every box ourselves. Message Chuie and you’ll get one of us. Here’s how it works.
Hi, we’re Abhay & Shubham
We’re two friends from Lucknow who kept noticing the same thing. A kid gets a new toy, works out what it does in a few days, and then it sits in the cupboard for good.
We started Chuie from home in Gomti Nagar. Every week we pick a small set of safe, diverse and interesting toys, pack them up, and deliver them to your door — with a lot of thought and care.
When you WhatsApp Chuie, you’re messaging one of us — not a bot or a call centre.
How a box gets put together
Every week, this is what happens between “ordered” and “at their door.”
- 1
We source the week’s toys
Hand-picked for ages 4–12 from suppliers we’ve vetted ourselves.
- 2
Every toy is checked for safety
We inspect for sharp edges and loose parts.
- 3
We put the box together
Into the Chuie box, with a printed card that has their name on it.
- 4
It goes out for delivery
One box a week to their door in Lucknow, or the month’s four boxes in one parcel anywhere else in India.
Every toy earns its place in the box
Each toy has to clear three things before it ever reaches your child.
Right for the age
Matched to what genuinely engages a child aged 4–12 — not too easy, not too fiddly.
Safe, first and always
BIS-compliant and non-toxic, checked by hand for sharp edges and small-part surprises.
Never a repeat
We track every toy they’ve had — apart from refills like clay and stationery.
See what we’ve been sending
Recent boxes, and everything else we’ve been up to, over on Instagram.
Now you know us. Want to make someone smile this week?
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