Weekly surprise box · ages 4–12
A little box of
big smiles
₹1,199/month · 4 boxes · cancel anytime
Peek inside the box
every week
Thoughtfully chosen for ages 4–12
A box of surprises
To make childhood worth remembering.
Diverse & engaging
Toys that spark curiosity and creativity.
Safe & trusted
Checked by hand, non-toxic materials only.
Never boring
We track every toy they’ve had — apart from refills like clay and stationery.
Attention follows learning.
Anyone who buys toys for a child knows the pattern. Whatever comes through the door is fascinating for a few hours or a couple of days, and then they are asking what is next.
- 01
The novelty wears off.
A child learns a new toy by using it: they try every part of it, take it apart, and use it in ways it was not designed for. Once they have learned it, it goes to the back of the shelf. This has been studied for decades. It happens with every toy, however good it is, and only the timing changes.
- 02
That is what a Chuie box is for.
It arrives on the same day every week, so a child knows it is coming, and they have no idea what is inside it. The waiting gives them something to look forward to all week, and the opening is a surprise every time.
- 03
We keep a record of every toy sent
Nothing is ever sent twice. The only things we repeat are the ones meant to be used up, like clay and craft supplies.
A closer look at the toys
Some of what we’ve packed before, up close. Boxes change every week.
There’s a card in each box
A card in every box, with their name on it. Each one is a new story about how Chuie got the box across town — and you’re in it, because you’re the one who sent it.
There is a world
behind the box
Chuie comes from the Chuieverse, a world with a great many Chuies in it. A few of them have found the way across to ours. One of those is the reason there is a box at the door every week.
It is a large place, with kingdoms, factions, and a rank for every Chuie. Ours holds a low one and has a long way to go. There are wars, Chuies who lose everything in them, and Chuies who carry each other out.
Ours is still climbing.
Every box is a piece of this world.
Why parents love Chuie
Nothing sharp, nothing toxic
Every toy is checked by hand before it goes in.
Never a repeat
We track every toy they’ve had — apart from refills like clay and stationery.
Nothing edible
No sweets or snacks in the box.
Right for their age
Everything is picked for a child aged 4–12.
Hi, we’re Abhay & Shubham
The two behind Chuie — every box is packed by us in Gomti Nagar, Lucknow. Questions? Call or WhatsApp us anytime — +91 63871 52393
How much does it cost?
- ₹1,199 a month — 4 boxes, one every week. No hidden fees, ever.
- Set it up once. Secure UPI Autopay — your box renews automatically each month. So you don’t have to think about it again.
- Cancel anytime. No lock-in, no phone calls, no retention scripts — stop whenever you like.
₹1,199
4 boxes · one every week. billed monthly
Peek behind the scenes
One box a month.
Designed and made by us, ten a month, each one numbered.
Coming soon
Ready to make someone smile?
₹1,199/month, shown in full at checkout · cancel anytime
How Chuie works (in 3 simple steps)
Tell us about your child
Name and birthday, so every box fits their age.
Sign in & set up autopay
Google sign-in, then ₹1,199/month via UPI Autopay — cancel anytime.
We pack and deliver, every week
One box a week, delivered to their door in Lucknow.
What if they already have one of the toys?
We keep a list of every toy we’ve sent them, so we don’t send it again. The exceptions are the things meant to add up: clay and craft materials get topped up when they run out, and collection pieces are supposed to build into something bigger.
Can I pause while we travel?
Anytime. It renews automatically each month, but you can pause or cancel in a moment — tell us before your next date and we’ll hold your child’s slot. You’re never charged while paused.
Where do you deliver?
Anywhere in India. In Lucknow a box arrives at the door every week, and in other cities the whole month comes at once: one big box with four smaller ones inside, labelled Week 1 to Week 4, at the same price.
I’m not the parent — can I still send one?
That’s half of what we do. Plenty of our boxes are sent by an uncle, an aunt, or a grandparent. Just use the child’s address at checkout.